The article discusses the rise of growth engineers, who blend marketing and technical skills to build and maintain growth systems independently. As software development costs drop, these professionals will increasingly take on roles traditionally held by engineers, enabling faster experimentation and innovation. Canva's success in programmatic SEO exemplifies this new approach.

This article details how Hightouch created its Agents product, a marketing tool that automates complex tasks using AI. It explores the engineering challenges the team faced and how they tackled issues like context management and dynamic planning to improve agent performance.