Airtable has launched Airtable Assistant in beta, an AI-driven tool designed to simplify app building, data analysis, and web research through natural language commands. This new assistant empowers users to create and modify apps without coding, automate workflows, and gain insights from their data, marking a significant step in democratizing software creation and enhancing productivity across organizations.

Airtable has rebranded itself as an AI-native platform, integrating advanced AI capabilities into its app-building experience through a new assistant called Omni. This transformation aims to streamline app creation and enhance business operations by allowing users to build and manage applications conversationally while maintaining reliability and security. The shift signifies a broader change in software development, empowering businesses to create customized solutions efficiently and cost-effectively.