A recent study found that over 90% of participants could not reliably distinguish between real and AI-generated videos. The findings highlight the impressive advancements in AI video generation, particularly with the Gen-4.5 model, and raise concerns about the implications for video authenticity and trust.

The article warns brands that to thrive in 2026, they need to improve their social media content strategies. It emphasizes the shift from algorithms to authentic connections with audiences, urging brands to focus on video content, emotional insights, and community building. The landscape is changing; brands must adapt or risk being left behind.