The article emphasizes the enduring significance of design and craft in an increasingly automated world, arguing that these elements foster human connection and creativity. It highlights how handcrafted work not only values the skill and intention behind the creation but also resonates more deeply with consumers seeking authenticity. As technology evolves, the article advocates for a balance between automation and the irreplaceable qualities of human-made artifacts.
design ✓
+ craft
automation ✓
creativity ✓
authenticity ✓