Pepsi MAX has launched a groundbreaking advertising campaign called 'Bring Out The Flavour', co-created with influential online creators rather than traditional celebrities. This approach shifts creative control to the community, reflecting a new era of authenticity and engagement in advertising.
BeReal, a social media app claiming 40 million monthly users, is launching advertisements in the U.S. market. This move aims to diversify its revenue streams while maintaining its core focus on authenticity and real-time sharing among users.