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Apple's roadmap for smart glasses is gradually taking shape, with expectations for a focus on augmented reality features and seamless integration with existing Apple devices. While the timeline remains uncertain, developments in hardware and software are paving the way for a potential launch in the coming years.
The article discusses the latest advancements in smart glasses showcased at Google I/O 2025, highlighting collaborations with brands like Warby Parker and Gentle Monster. It explores the potential of Android XR technology in enhancing user experiences and the future of augmented reality eyewear.
Meta is set to announce its first consumer-ready smart glasses, codenamed Hypernova, at the upcoming Connect conference, along with a wristband that enables gesture control. The glasses will feature a limited color display and are expected to retail for around $800, while the wristband utilizes technology from Meta's CTRL Labs to interpret electrical signals from hand movements. Despite the advancements, Meta is managing expectations for sales due to the added complexity of the new features.
Google is advancing its strategy in augmented reality (AR) with smart glasses powered by its Gemini AI, collaborating with partners like Warby Parker and Samsung. The company plans to introduce a series of AI-infused glasses, starting with a developer-focused model called Project Aura, while also working on a mixed-reality headset named Project Moohan. As Google aims to integrate AI more deeply into wearable technology, it faces competition from major players like Apple and Meta.
Snap has announced plans to release its sixth-generation augmented reality glasses, called Specs, in 2026, moving away from its previous Spectacles branding. The new glasses will be smaller and lighter, run on Snap OS, and will allow developers to integrate Google's AI models for enhanced app development. As competition intensifies in the smart glasses market, Snap aims to leverage advancements in AI and AR technology for a more interactive user experience.
Amazon is reportedly developing its own display-enabled smart glasses, which could serve as a precursor to augmented reality technology. These glasses may include features like cameras and heads-up displays, with one version designed for delivery drivers and another for consumers. This move places Amazon in competition with established tech companies like Meta, Google, and Apple in the growing smart glasses market.
Apple has decided to prioritize the development of AI-focused smart glasses over the revamp of its Vision headset, aligning its strategy more closely with competitors like Meta. This shift indicates a significant change in Apple's approach to augmented reality and wearable technology.