Google has introduced a new AI feature called "Shopping Vision Match," which allows users to virtually try on products using augmented reality. This feature aims to enhance online shopping experiences by enabling consumers to visualize how items like clothing or accessories would look on them before making a purchase. The technology leverages advanced image recognition and machine learning capabilities to provide a personalized shopping interface.

Google has launched Doppl, a new app that allows users to visualize how different outfits will look on them before making a purchase. The app utilizes augmented reality technology to superimpose clothing items onto the user's image, enhancing the online shopping experience. Doppl aims to help consumers make better fashion choices through realistic visualizations.

Google is advancing its strategy in augmented reality (AR) with smart glasses powered by its Gemini AI, collaborating with partners like Warby Parker and Samsung. The company plans to introduce a series of AI-infused glasses, starting with a developer-focused model called Project Aura, while also working on a mixed-reality headset named Project Moohan. As Google aims to integrate AI more deeply into wearable technology, it faces competition from major players like Apple and Meta.

Google introduced the Add Me feature for Pixel phones, allowing users to seamlessly combine two photos taken in the same setting, ensuring that everyone in a group shot, including the photographer, is included. Developed through collaboration between multiple teams, Add Me utilizes augmented reality and machine learning to enhance personal photography experiences, making it especially popular for family gatherings and vacations.