Google has introduced a new AI feature called "Shopping Vision Match," which allows users to virtually try on products using augmented reality. This feature aims to enhance online shopping experiences by enabling consumers to visualize how items like clothing or accessories would look on them before making a purchase. The technology leverages advanced image recognition and machine learning capabilities to provide a personalized shopping interface.

TikTok is leveraging AI technology to create personalized advertising videos, allowing users to virtually try on products through augmented reality. This innovative approach aims to enhance user engagement and improve the effectiveness of product placements in ads. Brands are increasingly utilizing AI-generated content to cater to individual preferences and drive sales.

MIT MAD Fellow Alexander Htet Kyaw is innovating at the intersection of design and technology, creating tools like Curator AI and Estimate to enhance online shopping and renovation processes using AI and augmented reality. His projects aim to make interactions with our built environment more intuitive and sustainable, with a focus on addressing real-world challenges such as furniture selection and housing solutions for displaced communities. Kyaw's work reflects his commitment to leveraging technology for social good, particularly in his home country of Myanmar.

Amazon is testing AI-powered augmented reality glasses designed for delivery drivers, aiming to enhance their workflow with features like hands-free navigation, package scanning, and proof-of-delivery tools. The glasses prioritize safety by activating only after drivers park, and they include a privacy button to disable sensors. Currently in prototype stage, feedback from drivers is being collected for further development.

Apple has decided to prioritize the development of AI-focused smart glasses over the revamp of its Vision headset, aligning its strategy more closely with competitors like Meta. This shift indicates a significant change in Apple's approach to augmented reality and wearable technology.