TikTok is leveraging AI technology to create personalized advertising videos, allowing users to virtually try on products through augmented reality. This innovative approach aims to enhance user engagement and improve the effectiveness of product placements in ads. Brands are increasingly utilizing AI-generated content to cater to individual preferences and drive sales.

Snapchat has introduced sponsored AI lenses that allow brands to create interactive and engaging experiences for users. This new feature aims to enhance advertising capabilities on the platform, enabling brands to leverage augmented reality to connect with their audience in innovative ways.