The article discusses strategies for growing on the social media platform X, highlighting insights gained from its recent algorithm reveal. It emphasizes the importance of content quality, audience engagement, and adapting to platform changes to maximize visibility and reach.

The Newsletter Conference 2025 highlighted key metrics for success, including open rates, click-through rates, and churn rates, while emphasizing the importance of transparency regarding bot clicks. Speakers shared strategies for optimizing welcome flows, diversifying revenue streams beyond newsletters, and leveraging old-school growth tactics. Mantras from industry leaders underscored the importance of targeting niche audiences and creating resonant content.