Meta Platforms aims to enable brands to fully automate the creation and targeting of advertisements using artificial intelligence by the end of 2026. This initiative is expected to enhance the efficiency of ad campaigns, leveraging Meta's extensive user base of 3.43 billion active users. However, concerns regarding brand safety and creative control in AI-driven advertising persist among marketers.

The article critiques the new advertising strategies employed by OpenAI, arguing that they are poorly executed and could negatively impact public perception of artificial intelligence. It highlights specific examples of the ads that fail to communicate effectively and may contribute to confusion rather than clarity about AI technologies. The author calls for a more thoughtful approach to AI marketing that prioritizes transparency and education.