Spotify has been actively rallying global lawmakers and regulators against Apple, particularly regarding the controversial App Store fees, leading to significant legal repercussions for Apple, including a $2 billion fine from the European Commission. This ongoing battle highlights the shifting dynamics in the tech industry, where Apple's dominance is increasingly threatened.
Spotify has reported a significant increase in subscriptions following the implementation of support for external payment options on iOS. This change allows users to bypass Apple's in-app payment system, leading to greater flexibility and potential savings for customers. The move is seen as a strategic effort to enhance user acquisition and retention in a competitive market.