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Google is integrating its Gemini AI feature into Chrome for Mac and Windows, allowing users to ask questions about web pages. This move raises concerns in light of an ongoing antitrust trial against Google, as it strategically positions Chrome as a key player in the AI landscape, potentially affecting competition and the future of Google Search. The rollout of Gemini could provoke reactions from emerging AI browser startups and competitors like Microsoft and OpenAI.
Google Chrome's estimated value has reached $50 billion, according to the CEO of DuckDuckGo during a court hearing regarding antitrust issues. The discussion centers around concerns about Google's dominance in the search engine market and its implications for competition.
The Justice Department and Google are engaged in a legal battle over the remedies for Google's monopoly in the search engine market, following a ruling that found the company acted illegally to maintain its dominance. The DOJ is demanding aggressive measures, including the divestiture of Google's Chrome browser and the cessation of exclusive agreements with phone manufacturers, while Google argues that these proposals are extreme and unnecessary. The case is being compared to significant historical antitrust cases, such as the Microsoft case from the late 1990s.
The DOJ's antitrust trial against Google is exploring remedies, including a proposal to force the company to sell its Chrome browser. OpenAI's ChatGPT head, Nick Turley, expressed interest in acquiring Chrome, highlighting the need for better search partnerships to enhance their product offerings. However, the feasibility of this divestiture remains uncertain as the judge shows skepticism about the proposal.
Perplexity AI has made a $34.5 billion unsolicited offer to acquire Google's Chrome browser, aiming to position itself as a viable alternative in light of ongoing antitrust scrutiny against Google. This move could indicate to the court that there is market interest in Chrome, as a U.S. judge deliberates on potential remedies for Google's monopolization of the search market.
Perplexity AI has made a $34.5 billion unsolicited offer for Google's Chrome browser, which many analysts believe undervalues it significantly. Given Chrome's potential revenue and market dominance, industry estimates suggest its worth could range between $172 billion and $630 billion, highlighting the strategic importance of the browser in Google's ecosystem. A forced divestment could disrupt the search advertising market and impact Google's overall valuation.