Apple executive Eddie Cue announced that the company is considering integrating AI search engines into mobile Safari, aiming to challenge Google's dominance in the search market. This shift comes as Safari's search usage has declined, with users increasingly favoring AI-driven solutions. Cue mentioned discussions with alternative search companies, pointing to a growing landscape of potential competitors.
In a recent court filing, Google claims that the open web is in "rapid decline," arguing that forcing it to divest its ad business would further harm websites reliant on advertising revenue. This statement comes as Google faces scrutiny over its ad practices following a lost antitrust case, while the company disputes claims that AI search is negatively impacting web traffic. Google emphasizes that its comments pertain to open-web advertising specifically, not the overall health of the web.