LinkedIn has introduced two new metrics, "Saves" and "Sends," which provide insights into how many users bookmark posts and share them in messages, respectively. These features enhance the analytics available to creators, building on previously announced metrics and aiming to improve the overall user experience on the platform. The rollout of these features is part of LinkedIn's ongoing efforts to support content creators and enhance engagement.

Incrementality is emphasized as the key metric for evaluating the true impact of marketing efforts. Unlike traditional metrics, incrementality focuses on the direct effect of a marketing campaign by measuring what would happen without it, providing a clearer understanding of its value. This approach allows marketers to make informed decisions and optimize their strategies effectively.

Overlapping metrics in e-commerce can reveal hidden issues that single metrics may overlook. By analyzing pairs of metrics, such as product views and bounce rates or sessions and scroll depth, businesses can diagnose problems more effectively. This approach helps teams validate their data insights and avoid misdiagnosing trends, ultimately improving their e-commerce strategies.