Google Analytics now offers new audience templates to help advertisers target high-value and lapsed customers more effectively. This update simplifies lifecycle marketing by allowing users to create targeted campaigns without starting from scratch.

Google has launched two AI tools, Ads Advisor and Analytics Advisor, designed to enhance campaign management and data analysis within Google Ads and Google Analytics. Ads Advisor provides personalized recommendations and troubleshooting support for ad campaigns, while Analytics Advisor offers insights into performance metrics and actionable growth strategies. Both tools will be available to English-language users starting in early December.