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Over-instrumentation in product analytics can slow development, complicate debugging, create metric confusion, and lead to decision paralysis. Instead of tracking every user action, teams should focus on purposeful data collection by aligning metrics with decision-making needs and conducting regular audits of tracked events. A lean approach to instrumentation can enhance clarity and trust in data, ultimately accelerating product development.
Discrepancies in reported monthly active user counts among different teams stemmed from varying definitions and interpretations of what constitutes an "active user." After a thorough audit, a unified definition was established and implemented consistently, leading to more productive leadership meetings focused on actionable insights rather than resolving conflicting data reports.
Foundations 2025 is a virtual event featuring over 18 sessions focused on data strategy for AI, led by industry leaders from Google, AWS, Databricks, and ServiceNow. Participants can learn how to build a strong data foundation to enhance their organization's analytics and AI capabilities, with sessions covering data and analytics as well as artificial intelligence.