Fresha adopted StarRocks to address performance issues stemming from their use of Postgres for ad-hoc analytics and Snowflake for BI, leading to slowdowns during traffic spikes. By integrating StarRocks, they improved real-time analytics, maintained historical data access, and streamlined their data architecture, ultimately becoming one of the early UK users of this technology. The article details their architecture, the challenges faced, and the benefits achieved through this transition.