Smobi is an AI-powered customer engagement platform that enhances communication through Rich Communication Services (RCS), offering interactive messaging experiences like media-rich content and smart responses. It provides businesses with real-time analytics, compliance automation, and a workflow builder to optimize customer interactions, ultimately leading to higher engagement and revenue. RCS is designed to replace traditional SMS, providing a richer alternative for brands to connect with their customers effectively.

Financial institutions are eager to adopt AI for analytics but often overlook the necessary infrastructure and data quality improvements required for successful implementation. Many fail to realize that AI needs ongoing management and compliance considerations, leading to costly mistakes. Successful AI adoption in finance focuses on specific outcomes, gradual scaling, and investing in talent development to bridge the gap between business and technology.