Companies often prioritize clarity in communication and workflows, overlooking the importance of a well-defined vision. A strong vision is essential for meaningful design and alignment within teams, guiding decisions and fostering a coherent culture. Without it, organizations risk becoming directionless, despite their productivity.

Designers often face the "illusion of alignment," where team members agree on strategies using the same language but have different mental images, leading to confusion and miscommunication. By utilizing visual thinking and drawing, designers can create clarity and expose misalignment early, fostering better collaboration and understanding within teams. Effective sketching helps bridge the gap between abstract concepts and concrete ideas, ensuring that everyone shares a common vision.

The "illusion of alignment" occurs when team members use the same language but have different mental images, leading to confusion and miscommunication in projects. Designers can bridge these gaps through visual thinking, helping teams clarify their ideas and achieve true alignment before significant work is wasted. By utilizing sketches and visual tools, designers can expose misalignments early and foster better collaboration.