The article discusses when to use ChatGPT Projects versus GPTs, highlighting their respective strengths and ideal use cases. GPTs are best for collaboration, external integrations, and simple tasks, while Projects are preferable for individual workflows requiring organization and model control. The author shares personal experiences and insights about navigating these tools effectively.

Amplifier is a research project that automates complex workflows by allowing users to describe their thought processes in a structured manner, generating reusable AI tools without coding. As users create and refine tools, they build a compounding automation system that can adapt and improve through feedback. The project is still in early development, requiring caution and human oversight when utilized.

The new "Branch in new chat" feature in ChatGPT allows users to create separate threads for fact-checking AI-generated content, helping to keep the original conversation clean and organized. By using this feature, users can compile verifiable claims to enhance the reliability of AI outputs and improve the overall trust in the information provided.