Firefly Boards has launched globally, offering AI-powered ideation tools and new video models to enhance the creative process. The platform introduces features like Presets, Generative Text Edit, and Describe Image, enabling users to explore ideas more efficiently and collaboratively. Flexible subscription plans are also available to accommodate various creator needs and enhance access to generative tools.

Adobe's latest updates to Firefly enable users to create custom sound effects using their voice, enhancing video production capabilities. The integration of AI tools from competitors alongside new editing features positions Firefly as a comprehensive platform for video creators, focusing on commercial safety and ease of use.