Companies are encouraged to optimize their brand messaging using LLMs like ChatGPT by reviewing how their brand is presented in AI-generated content. The process involves checking and updating key sources of information to ensure alignment with current branding and features. This exercise helps identify discrepancies between internal messaging and external perceptions, which can influence prospect decisions.

Five effective social media strategies used during the launch of Gorgias' new AI tool, Shopping Assistant, resulted in a significant increase in engagement. Key tactics included showcasing team members, diversifying content formats, creating assets for employee sharing, cautiously leveraging trends, and implementing a no-links policy on LinkedIn to prioritize reach and awareness.