Lucent is a tool that generates ad creatives quickly using AI. You input your product details and goals, and it produces multiple ad variations tailored for different platforms without needing design skills. This streamlines the ad creation process, helping marketers test and scale campaigns efficiently.

Google has launched two AI tools, Ads Advisor and Analytics Advisor, designed to enhance campaign management and data analysis within Google Ads and Google Analytics. Ads Advisor provides personalized recommendations and troubleshooting support for ad campaigns, while Analytics Advisor offers insights into performance metrics and actionable growth strategies. Both tools will be available to English-language users starting in early December.