The article highlights various AI tools that are transforming the advertising landscape, enhancing efficiency, targeting, and campaign optimization. It discusses the benefits these tools bring to marketers and how they can leverage AI technology to improve their advertising strategies. Key features and examples of top AI tools are also provided.

TikTok has introduced new AI-driven tools for advertisers, aimed at enhancing ad creation and targeting capabilities on its platform. These tools leverage machine learning to optimize campaign performance and provide deeper insights into audience engagement. The move is part of TikTok's efforts to attract more businesses and improve the advertising experience for users.

Pinterest is enhancing its platform with new innovations aimed at driving business growth, particularly among Gen Z users. The introduction of AI tools, improved ad formats, and enhanced insights will help advertisers optimize campaigns and expand their reach effectively. Brands like IKEA and Sephora have already seen significant returns on investment through Pinterest's Performance+ solutions.