An analysis of 1,827 real user prompts in ChatGPT reveals a shift from simple search queries to complex, task-oriented interactions, indicating users are treating AI as a conversational partner rather than a search engine. The data highlights emerging patterns in user behavior, particularly in technical and commercial queries, and emphasizes the importance of adapting strategies for AI search optimization and prompt engineering.

A comprehensive analysis of traffic sources reveals a significant growth trend for AI platforms like ChatGPT and Gemini, while traditional search engines like Google and Bing continue to decline. The data indicates a shift in user behavior towards AI-assisted searches, highlighting the need for strategic marketing adaptations to leverage emerging trends in online content discovery.

The "State of Search Q1 2025" report reveals evolving search behaviors and trends in the US and Europe, based on extensive clickstream data from millions of users. It highlights insights into search platform usage, the impact of AI on search results, and regional differences, making it valuable for marketers, digital advertisers, and media professionals.