Apple is considering acquiring Perplexity AI to enhance its AI capabilities and develop an AI-powered search engine. Internal discussions are ongoing, but no formal offer has been made yet. Alternatively, Apple may pursue a partnership with Perplexity instead of a full acquisition.
The article explores the recency bias in AI search technologies, highlighting how more recent information is prioritized over older data in search results. This bias is reshaping user experiences and influencing the effectiveness of AI-driven searches, as evidenced by scientific studies conducted in the field.