The content strategy for AI search focuses on the importance of optimizing digital content to enhance visibility and engagement in AI-driven search environments. It emphasizes the creation of structured, relevant, and high-quality content that aligns with user intent and leverages AI technologies for improved search outcomes. Workshops and resources are offered to help organizations adapt their content strategies effectively.

An analysis of 1,827 real user prompts in ChatGPT reveals a shift from simple search queries to complex, task-oriented interactions, indicating users are treating AI as a conversational partner rather than a search engine. The data highlights emerging patterns in user behavior, particularly in technical and commercial queries, and emphasizes the importance of adapting strategies for AI search optimization and prompt engineering.