Effective citation in AI search requires content that aligns closely with user search intent, particularly through page titles and URL slugs. Informational queries favor precise language matching, while commercial queries allow for broader semantic variations, demonstrating the importance of both clarity and flexibility in on-page attributes. Content teams can enhance visibility by optimizing titles and slugs to reflect user language and intent.

A visual guide outlines best practices for optimizing content to improve visibility in AI search, particularly focusing on bottom-of-funnel (BOFU) strategies. Key steps include defining authoritative sources, addressing pain points, and creating essential pages that align with user needs for both simple and contextual searches. Emphasis is placed on the importance of accurate representation of products on third-party sites to avoid brand misrepresentation.