Apple executive Eddie Cue announced that the company is considering integrating AI search engines into mobile Safari, aiming to challenge Google's dominance in the search market. This shift comes as Safari's search usage has declined, with users increasingly favoring AI-driven solutions. Cue mentioned discussions with alternative search companies, pointing to a growing landscape of potential competitors.

Apple is considering acquiring Perplexity AI to enhance its AI capabilities and develop an AI-powered search engine. Internal discussions are ongoing, but no formal offer has been made yet. Alternatively, Apple may pursue a partnership with Perplexity instead of a full acquisition.