This article explains Vercel's development of an AI Engine Optimization (AEO) system to monitor how coding agents interact with their web content. It details the challenges faced in tracking these agents, including execution isolation and observability, and outlines the lifecycle of running coding agents in a sandbox environment.

This article outlines a checklist to help brands improve their visibility in AI-powered search results. It covers assessing current search readiness, defining an AEO strategy, optimizing content, establishing a technical foundation, enhancing credibility, and monitoring performance. Completing the checklist can help identify gaps and opportunities for improvement.

This article outlines a week-long program to improve your AI optimization efforts. It includes access to CheckThat's AI visibility index, a personalized AEO roadmap, and a session with industry experts. The program features research, custom audits, and workshops to enhance content creation.

This article discusses the concept of AEO, which focuses on optimizing user interactions with AI systems. Instead of seeking static results, users engage in a dynamic dialogue to solve problems. The aim is to enhance the customer journey through effective follow-up strategies.

This article outlines a strategy for leveraging Reddit to enhance Answer Engine Optimization (AEO) for websites. The author shares a simple, effective approach that involves creating a credible presence on Reddit, engaging in relevant discussions, and providing valuable input to drive visibility in AI-driven search results.

This article discusses how to measure SEO and AEO effectiveness, emphasizing revenue as the primary metric for 2026. It also highlights resources like the AEO+ SEO Playbook for deeper insights.

Building an effective SEO or AEO content strategy starts with engaging frontline teams—sales, success, and support—to uncover unprompted customer insights. By focusing on what customers actually discuss, businesses can create high-impact content that resonates and drives conversions, rather than relying solely on keyword tools. Listening to these teams can reveal valuable content ideas that improve engagement and reduce support issues.

Ranking on Google is now just one aspect of online visibility, as the discovery process evolves from SEO to AEO and now to GEO. Businesses must adapt by mastering all three layers to remain competitive, focusing on structured content and authoritative presence across the web rather than solely optimizing for search engines.

AEO (Answer Engine Optimization) is emerging as the new SEO, leveraging AI chat models and search engines to provide improved responses to user queries. Key strategies include targeting clusters of related questions, focusing on impactful content, and avoiding common pitfalls such as fake case studies and technical optimizations that yield little effect. As interest in AEO rapidly grows, marketers are encouraged to validate their strategies through testing and evaluation to identify what truly drives traffic and engagement.

Fewer than 7% of websites are optimized for ChatGPT results, presenting a significant opportunity for businesses to enhance their visibility. To leverage this, implementing Answer Engine Optimization (AEO) is essential, focusing on creating content that AI tools can confidently reference. By adapting website content and structure based on AEO principles, businesses can outpace competitors and become more discoverable in AI-driven searches.