This article explores how advertising in ChatGPT shifts focus from traditional keyword targeting to understanding user behavior. It emphasizes the need for brands to create helpful, relevant ads that fit into users' task-oriented interactions with the AI. Success hinges on grasping user intentions and providing support without disrupting their experience.

This article discusses how Pinterest uses behavioral sequence modeling to improve ad candidate generation. By analyzing user behavior, the platform predicts which advertisers and products users are likely to engage with, leading to more personalized and relevant ad experiences.