Amazon is testing a new tool that connects its advertising platform with various AI systems, simplifying the process of creating and managing ad campaigns. The Amazon Ads MCP Server translates natural language commands into structured campaign actions, reducing the complexities of traditional workflows. It aims to streamline operations for marketers by allowing them to execute tasks with single prompts.

The 2024 Ads Safety Report reveals advancements in AI that are enhancing the prevention of fraudulent ads on Google's platforms. With over 50 updates to their language models, Google has improved enforcement and investigation processes, leading to a significant reduction in scam ads, including a 90% drop in AI-generated public figure impersonation ads after suspending over 700,000 accounts.