This article discusses how Pinterest uses behavioral sequence modeling to improve ad candidate generation. By analyzing user behavior, the platform predicts which advertisers and products users are likely to engage with, leading to more personalized and relevant ad experiences.

LinkedIn has introduced Ad Personalization, allowing marketers to customize the intro text of Sponsored Content with specific profile fields such as first name and job title. This feature aims to enhance ad relevance and personalization for Account-Based Marketing (ABM) campaigns, although some users express concerns about the potential creepiness of using first names in ads. The integration of insights into CRM systems is also highlighted as a significant advantage.

Meta Platforms will start using interactions with its generative AI tools to tailor content and advertisements on Facebook and Instagram, effective December 16. Users will be informed of these changes starting October 7 and will not have the option to opt-out, although the update will only affect those using Meta AI.