Amazon Ads is gearing up for upfront discussions with advertisers at CES in Las Vegas. VP Alan Moss highlighted the importance of listening to clients' needs for the coming year, focusing on big brand moments and live sports sponsorships.

Amazon is testing a new tool that connects its advertising platform with various AI systems, simplifying the process of creating and managing ad campaigns. The Amazon Ads MCP Server translates natural language commands into structured campaign actions, reducing the complexities of traditional workflows. It aims to streamline operations for marketers by allowing them to execute tasks with single prompts.

The article highlights five underutilized features of Amazon Ads that can enhance advertising effectiveness. It aims to inform marketers about these tools to improve their campaigns and drive better results on the platform.

The Amazon Ads Developer Summit 2025 will take place in New York from August 5-6, featuring sessions on advertising innovations, API advancements, and the 2025 Amazon Ads Innovation Challenge. Attendees can expect networking opportunities, keynotes, and practical sessions aimed at enhancing advertising solutions using AI and cloud technologies.