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Adobe's acquisition of Semrush highlights the ongoing value of SEO, despite Wall Street's undervaluation. The deal aims to integrate search visibility with analytics, enhancing Adobe's offerings and creating significant cross-sell opportunities. This move could challenge smaller startups in the AI visibility space.
This article emphasizes the importance of customer acquisition cost (CAC) in assessing the value of marketing efforts for SEO. It connects CAC to effective annual planning and highlights insights from a recent Google Search event.