Apple executives are reportedly in discussions about acquiring the AI startup Perplexity to enhance their artificial intelligence capabilities. The potential acquisition aligns with Apple's strategy to bolster its presence in the AI space amidst growing competition.
Apple is considering acquiring Perplexity AI to enhance its AI capabilities and develop an AI-powered search engine. Internal discussions are ongoing, but no formal offer has been made yet. Alternatively, Apple may pursue a partnership with Perplexity instead of a full acquisition.