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EZ Texting Pricing Summary
EZ Texting offers three main tiers—Launch, Scale, and Enterprise—with monthly costs ranging from $25 to $500+ for standard plans, scaling to $500–$5,000 for high-volume users. The pricing model uses credits: one SMS costs 1 credit (about $0.03, though it varies by plan), and one MMS costs 3 credits. At the base level, SMS messages run $0.01–$0.05 per message depending on your plan. The Launch plan includes a $5/month telecom fee to cover carrier compliance; Scale and Enterprise plans waive this. All plans include carrier registration at no extra charge, which competitors often hide as a checkout fee. You get one user seat included, with additional team members at $10/month each. Unused credits roll over for one extra billing cycle on standard monthly plans, so you get roughly two months of usable credits before they expire.
The credit system is straightforward: SMS is capped at 160 characters for 1 credit, while MMS goes up to 1600 characters plus images, GIFs, or video for 3 credits. You're not charged for inbound messages—replies and customer inquiries are free, which sets EZ Texting apart from many competitors. To estimate your needs, multiply your subscriber count by how many messages you plan to send monthly, then factor in whether you'll use SMS or MMS. The service handles A2P carrier registration automatically, and you get a dedicated 10-digit local number for texting instead of using your personal phone number. Additional textable numbers are available for an extra fee if you need them.
Every plan includes the same core features regardless of tier: unlimited contacts, keywords, QR codes, signup forms, and custom fields for audience building. You get AI-powered tools like AI Reply and AI Compose, access to a royalty-free Shutterstock media library, scheduling with a visual calendar, drip campaigns, keyword auto-replies, and conversion tools like text-to-pay links. The platform also offers team inbox, call forwarding, reporting, integrations, and an open API for custom builds. RCS Business Messaging is available, letting you send branded messages with your business name and logo instead of a phone number, plus interactive elements like carousels and buttons. Pausing, canceling, or upgrading your plan can be done anytime through the dashboard.
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