Maxon recently introduced its Maxon Digital Twin tool, aiming to create 3D product models with AI-generated backgrounds, eliminating the need for studio shoots. The tool promises to maintain product accuracy by auto-matching lighting, reflections, and perspective. Maxon has clarified that Digital Twin will be a standalone application, separate from its existing software like ZBrush and Cinema 4D, and will not train on user content. The primary target audience appears to be marketing professionals in consumer packaged goods. However, the announcement has sparked significant backlash from the 3D artist community. Many artists feel that Maxon is ignoring their feedback and prioritizing AI features over much-requested improvements to existing software. Comments on social media reflect frustration, with users questioning the decision to focus on AI tools rather than enhancing the core functionality of ZBrush. Some artists expressed concern about the potential impact of AI on their workflow, suggesting that the tool may bypass traditional artistic processes. Maxon Digital Twin is set to be showcased at CES 2026, but details remain scarce, and the release date is yet to be announced. The mixed response to the announcement highlights a growing tension in the creative software industry, where companies like Adobe are also pushing AI tools, often at the expense of user satisfaction. As the landscape evolves, artists are contemplating alternatives, with some considering a shift to platforms like Blender.