Amazon is shutting down all its Amazon Go and Amazon Fresh stores as part of a strategy shift. The company announced that it would close 57 Fresh locations and 15 Go stores due to an inability to create a unique customer experience and a scalable economic model. Instead, Amazon plans to focus on enhancing its online same-day delivery service and expanding its Whole Foods Market brand. As part of this transition, some of the closed Amazon-branded stores will be converted into Whole Foods locations. Amazon aims to open over 100 new Whole Foods stores in the coming years. This move reflects Amazon's ongoing challenges in making its physical retail operations successful after more than a decade of attempts to break into that space. The closures highlight the company's response to evolving consumer demands and market conditions.