The piece explores the intersection of hardware and software through a conversation with Anjan Katta, founder of Daylight Computer. Katta argues that hardware can serve as a vehicle for software designed with positive societal impacts, much like how fruit helps seeds spread. The essay references the "Resonant Computing Manifesto," which advocates for a future of hyper-personalized computing that enhances user agency rather than exploiting it. This tension between profitability and ethical software design is a central theme, highlighting the challenges faced by companies aiming to prioritize long-term benefits over immediate gains. Katta points out that many well-intentioned tech companies struggle because they attempt to implement "good for you" defaults—features that enhance user privacy or well-being—that often fail in a competitive market. Consumers may desire these features, but the immediate costs outweigh perceived future benefits, leading developers to forgo them. For example, the piece notes the significant number of startups that have failed while trying to prioritize privacy alone. The underlying issue is that the decision-makers are not the ones who benefit in the long run, creating a disconnect. The conversation emphasizes that hardware can provide the necessary incentive for software that aligns with public interest. People are drawn to new hardware, which can create a more favorable environment for the adoption of software that adheres to principles like privacy and adaptability. By positioning hardware as a "fruit" for beneficial software, Katta and the author suggest that it could help shift the balance in a market that often favors short-term gains over the collective good. The essay ultimately connects broader themes in capitalism and technology with a focus on how thoughtful design can foster a healthier digital ecosystem.