The article outlines how traditional economic concepts like scale economies and network effects are challenged by onchain technologies. It starts by discussing how fixed costs in software development are less relevant in the crypto space, where much of the underlying code is open-source. This openness allows competitors to replicate software at minimal cost, effectively diminishing the competitive advantage that often comes from proprietary systems. However, a new type of economy, referred to as "economies of Lindyness," emerges as protocols gain user trust and reliability, leading to lower perceived risks and, consequently, lower capital costs. Network effects also shift in this context. In conventional platform businesses like Amazon or Uber, network effects hinge on proprietary information and user entanglement. Onchain platforms, however, operate differently since they can't control access to user data, which weakens their power. The article highlights liquidity network effects as a key area where onchain protocols can thrive. For instance, in the case of Pump, the success of new token launches heavily relies on existing liquidity, creating a self-reinforcing loop that enhances the platform’s utility. Switching costs are another area where traditional models falter in onchain environments. Apple exemplifies high switching costs due to its closed ecosystem. In contrast, open onchain platforms allow users to transition easily between services, eroding the traditional barriers to switching. Even though some level of switching cost remains due to operational security and smart contract risks, it’s significantly lower than in proprietary systems. The article concludes by addressing how concepts like branding and cornered resources evolve in this open landscape, where scarcity is created through asset issuance rather than proprietary control.