Feature roadmaps can mislead early-stage startups by creating a false sense of security. Founders often think they have everything figured out on day one, but this mindset overlooks the uncertainty inherent in startup development. Plans filled with detailed features and timelines can box teams in, stifling exploration and adaptability. When teams fixate on delivering predefined features, they miss opportunities for discovery and validating their assumptions based on real-world feedback. The article argues for shifting from feature-based roadmaps to outcome-focused strategies. This approach allows teams to stay agile and responsive to new insights that arise during product development. It emphasizes clarity and experimentation in the early stages, suggesting that initial efforts should prioritize validating assumptions rather than rigidly sticking to a pre-set plan. The “666 method” is introduced as a framework to guide planning, where teams consider their vision for the next six years, a flexible plan for the next six months, and immediate goals for the next six weeks, with the understanding that many of these plans will evolve based on ongoing discoveries.