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This article discusses the evolving landscape of design portfolios, addressing a midweight designer's concerns about formats like PDFs versus online options. Katie Cadwell emphasizes the importance of content quality over format and offers practical advice on presenting work effectively.
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Katie Cadwell tackles the evolving landscape of portfolio formats for midweight designers seeking new opportunities. The central concern is whether PDF portfolios are outdated and what agencies expect in terms of format. Cadwell emphasizes that content is paramount; a well-crafted portfolio won’t make up for lackluster projects. She suggests that designers prioritize showcasing their work effectively over getting caught up in the latest tools or trends.
Cadwell advises against overly complex presentations that hinder access to work. She points out that simple layouts often work best, and designers should be mindful of file sizes and loading times. While tools like Figma and online portfolios can offer advantages, she stresses that the chosen format should enhance the presentation of the designer's work rather than complicate it. Ultimately, Cadwell encourages designers to focus on the quality of their projects, ensuring that images are high resolution and free of errors, regardless of the medium used to display them.
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