Fan edits have become an effective tool in movie marketing, particularly for companies like Lionsgate. These edits, often found on platforms like TikTok, combine quick-cut scenes with popular songs, creating an emotional connection to films and characters. They allow fans to express their creativity and engage with content that ranges from classics like *Twilight* to new releases such as the final season of *Stranger Things*. Accounts dedicated to fan edits boast millions of followers, reflecting a vibrant online community that studios are starting to leverage for marketing purposes. Lionsgate has recognized the potential of fan edits and has incorporated them into its marketing strategy. Briana McElroy, head of digital for the motion picture group at Lionsgate, highlights how these edits simplify the marketing process by giving fans something to make their own. The studio has been creating its own fan edit-style clips for about two years, which has helped revitalize interest in older films while simultaneously promoting upcoming titles like *Now You See Me: Now You Don’t*. The challenge with new releases lies in establishing a connection with audiences who may not yet have a relationship with the film. While fan edits can enhance engagement, they come with copyright risks, as many editors use unlicensed footage. Angel Bayer, an editor on TikTok, emphasizes the need for transformative edits and credits original creators to avoid legal issues. Lionsgate adopts a similar approach, acknowledging that fan engagement can lead to new revenue streams, rather than just focusing on policing content. The studio sometimes collaborates with fan editors to align marketing goals with organic fan creativity, balancing engagement with the need to drive conversions at the end of campaigns.