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Saved February 14, 2026
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Max Fraser outlines ten key issues plaguing the design industry, including overproduction, a broken royalty system, and lack of diversity. He argues that these problems hinder innovation and sustainability, while also creating a market dominated by luxury goods. The article calls for a reevaluation of how design operates today.
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Design is grappling with systemic issues that undermine its potential. Max Fraser outlines ten major dysfunctions, starting with excessive resource consumption. The industry is still locked in a linear model of take-make-waste, despite the push for circular economies. Many products are made from a mix of materials that complicate recycling efforts, placing the burden of disposal on local municipalities. Until stricter legislation holds manufacturers accountable, the incentive to adopt sustainable practices remains weak.
Another pressing concern is the overproduction of similar products, particularly in furniture. The endless iterations of basic designs, like chairs, flood the market without truly addressing consumer needs. The manufacturing cycle is driven by capitalist demands, leading to an unsustainable pace of creation. Designers also face an unfair royalty system, earning a mere 3 to 5 percent of the wholesale price while shouldering most of the initial work without upfront payment. This has fostered a hustle culture where designers must diversify their skills just to survive financially.
Fraser highlights a lack of risk-taking in the industry, where established names dominate, leaving little room for emerging talent. Corporate ownership of design brands stifles innovation as companies often opt for low-risk reissues instead of investing in new ideas. This conservative approach contributes to a homogenous design landscape that fails to reflect diverse perspectives. Moreover, high-end design caters primarily to affluent consumers, sidelining the average person who can’t afford luxury items. The disparity in quality and accessibility in design raises questions about the industry’s role in serving everyday needs.
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