The article highlights three software tools—Blender, OBS, and Penpot—that exemplify integrity in technology. The author criticizes the pervasive trend of tech companies prioritizing profit over user experience, often through ads and deceptive design. He argues that many users have come to accept poor treatment from tech providers as the norm, but these three examples show that ethical alternatives exist. Blender, OBS, and Penpot emerged from the frustrations of their creators, who wanted something better for themselves and others. The author emphasizes the importance of understanding the backgrounds of these developers. For instance, OBS creator Jim Bailey turned down seven-figure acquisition offers to keep the software independent, prioritizing the needs of its users over financial gain. He saw users as peers, not just assets, which informed his decision to maintain the software's integrity. Penpot, developed by Kaleidos, reflects a similar ethos. The company adheres to open-source principles and seeks to empower users rather than exploit them for profit. This contrasts sharply with companies like Spotify, whose founders come from an ad-tech background, raising concerns about their true priorities. The article argues that the motivations and values of the creators significantly shape the tools they build, affecting how these tools serve their users.