Wealthsimple, a Canadian financial services platform, is expanding rapidly in 2025. The firm recently crossed a significant milestone, managing over $100 billion in assets, achieving this three years ahead of schedule. A key development is its partnership with Wise, allowing customers to make low-fee, fast international payments directly from Wealthsimple’s app and website. This service supports transactions to 30 countries and in over 10 currencies, streamlining cross-border payments for users. Hanna Zaidi, Wealthsimple's VP of Payments Strategy, emphasized the benefits of this integration, highlighting the elimination of extra apps and hidden fees. The company, headquartered in Toronto, has grown to approximately three million customers. Earlier this year, Wealthsimple introduced a suite of investing tools aimed at meeting the evolving needs of Canadian retail investors and advocated for reduced transfer fees on savings accounts. Founded in 2014 by Michael Katchen and others, Wealthsimple is primarily controlled by Power Corporation of Canada, which owns 55% of its stock. Recently, the firm secured significant funding, with CPP Investments participating in a round that could total up to $750 million. This funding round values the company at $10 billion. Additionally, Wealthsimple acquired Plenty, a U.S. fintech that focuses on helping couples invest and plan their financial futures together, further broadening its capabilities.