Coinbase is launching a new platform that allows individual investors to buy digital tokens before they hit the exchange. This move comes as a response to the surge of interest in digital token offerings, which peaked in 2017 and 2018. At that time, many tokens surged in popularity, but the market faced a sharp decline, leading to increased scrutiny from regulators. The platform will host one token sale per month, using an algorithm to allocate tokens to investors fairly. Investors can submit their purchase requests during a week-long window, after which the algorithm will distribute the tokens. To participate, users must be fully registered and compliant with Coinbase's regulations. Purchases will be made using USD Coin, a stablecoin tied to the U.S. dollar. The first project to offer its token on this new platform will be Monad, launching next week. Coinbase plans to evaluate projects based on user interest, the founding team's background, token economics, and vesting schedules. The platform is set to be accessible to individual investors in various global regions at its launch, with plans for further expansion down the line.