2023 was a notable year for consumer AI, with major players like OpenAI and Google launching several impactful products. OpenAI introduced features such as GPT-4o Image, the Sora app, and group chats, but ChatGPT remains the dominant force in the market, boasting 800–900 million weekly active users (WAUs). Despite the competition, only about 9% of users subscribe to more than one AI service, suggesting a strong preference for a single assistant. ChatGPT's daily engagement and retention rates are significantly higher than those of its closest rival, Gemini, which has seen rapid growth, particularly in paid subscriptions. Gemini, Google's AI model, has gained traction with new products like Nano Banana and Veo, which have generated significant user interest. Gemini's Pro subscriptions grew nearly 300% year-over-year, indicating a healthy demand. However, many of Google's other product launches did not achieve the same level of success. NotebookLM stands out as a successful new interface, while other launches suffered from accessibility issues. Google’s integration of AI into existing products like Gmail and Google Meets shows promise, but the user experience remains complicated. Anthropic focused on the "prosumer" market, enhancing its Claude model with new features aimed at technical users. Meanwhile, other companies like Perplexity and xAI also released tools, contributing to a diverse but fragmented consumer AI market. Overall, the competition among these AI models is intensifying, with each company attempting to capture user attention and market share in a rapidly evolving landscape.